Swiss Mavericks GmbH, Schulstrasse 1, 7302 Landquart, Switzerland and companies – its official online and offline shops, including divisions, subsidiaries or affiliated companies), collectively referred to as “MAYA MAYA”, collects, uses, maintains and discloses information collected from users (“Users”) of the www.mayamaya.ch website, MAYA MAYA’s mobile enhanced version of its online website, MAYA MAYA’s mobile apps, affiliates (together: the “Sites”). MAYA MAYA is responsible for the controlling and processing of your personal data obtained through the Sites and in accordance with the “General Data Protection Regulation” (hereinafter “GDPR”). MAYA MAYA does not have an appointed Data Processing Officer.
According to the EU Commission, personal data is: “… any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.”
MAYA MAYA may process the following data: name, surname, date of birth, gender, email address, billing address, shipping address, city, postal code, country, phone number, payment details, details of purchases, details on returned goods, correspondence exchanged between customer and customer care, language, lifestyles… This information is used for creating the account of the User(s), for processing the orders, for supplying the ordered goods, for invoicing and for sending newsletters if the User agreed to receiving newsletters.
MAYA MAYA automatically collects certain non-personal information when the User interacts with the Sites. For example, MAYA MAYA collects information about the devices the User uses to connect to the Sites (such as the IP address of User’s computer or numeric identifier of User’s mobile device) and details about how User uses the Sites (such as time of visit, geolocation, device used, etc.). MAYA MAYA, its advertisers and ad servers, may also collect non-personal information outside the MAYA MAYA online services to measure the success of MAYA MAYA advertising campaigns. MAYA MAYA uses the non-personal information that is collected for a variety of purposes such as to improve the Sites’ performance, and to analyse and offer MAYA MAYA advertising.
The Sites also use third-party analytics vendors such as Google Analytics. For more information on how and which information is processed by Google click here. MAYA MAYA and its third-party vendors or partners use analytics non-personal data for a variety of purposes such as to improve the design and content of the Sites, to help learn things like what pages are most attractive to the website visitors and what promotions visitors like to see, and to gauge the success of our online advertising campaigns.
MAYA MAYA differentiates 3 different levels of Users: Buyer, Member, Newsletter Subscriber.
MAYA MAYA Buyer is a User that has shared his/her personal information in order to make an online order of products. He/she is not defined as a registered member, nor has he subscribed to regular newsletter. MAYA MAYA will store personal data of Buyer for as long as necessary to deliver the order and for an additional period of at least two years after the transaction, unless a longer storage period is required by law.
MAYA MAYA will not store the financial personal data of a buyer. All the payments are processed through a secure gateway (Stripe). All financial information is stored in that system, MAYA MAYA has no access to it.
MAYA MAYA will store personal data of a Member until the User decides to withdraw from the consent. MAYA MAYA will stop collecting the personal data of the Member, after receiving the request for withdrawal, except if minimum time period of data-storing is requested by law. If a Member changes his personal data under user settings on the website, these changes are immediately applied and there is no record of old data.
MAYA MAYA will not store the financial personal data of a User-member. All the payments are processed through a secure gateway (Stripe). All financial information is stored in that system, MAYA MAYA has no access to it
MAYA MAYA Newsletter Subscriber is a User that has shared his/her email address and agreed to regularly receiving newsletter notifications. A Newsletter Subscriber can be a Member at the same time, if he/she completed the registration process.
MAYA MAYA will store personal data of Newsletter Subscriber for as long as he/she does not unsubscribe to receiving newsletter. He/she can do that by clicking the “unsubscribe” button at the bottom of each newsletter or by contacting MAYA MAYA via customercare@MAYA MAYA.ch.
If a User decides to subscribe to MAYA MAYA’s mailing list or becomes a member and agrees to receive newsletters, he will receive emails about MAYA MAYA products, sales, promotions, events and news. Email, date and location of newsletter subscription will be stored for documentation purposes.
Emails may be personalized according to gender, the lifestyles a User indicates when he/she signs up for the membership and also according to other personal data provided from items purchased, viewed, added to cart or wish-list, etc.
MAYA MAYA will store personal data of a Buyer for as long as necessary to deliver the order and for an additional period of at least two years after the transaction, unless a longer storage period is required by law. Personal data of Newsletter Subscribers and Members will be kept by MAYA MAYA until the user unsubscribes or requests his personal profile to be unregistered. Some data will not be deleted if required by law.
MAYA MAYA will collect personal data from Users when Users place an order, register as a member, subscribe to newsletter, participate in a contest or promotion, write a story, news, respond to a survey or fill out a form.
By submitting personal data and subscribing to MAYA MAYA, User approves to be at least of above 18 years old.
The following table shows for which purposes personal data we collect from Users are used.
|Personal data collected
|Business or commercial purposes for collecting
Basic personal data:
• Name, surname
• Telephone number
• Shipping address
• Billing address
• Company VAT
|• Processing web orders, returns, repairs
• Processing other internal operations necessary for providing service to end-consumers
• Managing customer information
• Performing analytics
• Enabling integrated advertising and marketing communication with Users and website visitors
|Other personal data:
• Birth date
• IP address
• Member type
• Newsletter consent
• Processing web orders, returns, repairs
• Online shop transaction details
• Offline shop transaction details
• Past order details
• Recently viewed items
• Wishlist items
• Processing web orders, returns, repairs
|Financial transaction information:
• Payment card owner
• Payment card number
• Card type
• Expiration date
• Security code
|This information is submitted through us to the payment provider Stripe. They are used mainly for:
• Processing web orders and returns
• Performing analytics
• Processing of online transactions
|Online and in-store behavior:
• Browsing activity
• Device type
• Website behavioral data
• Email engagement
• IP address
|• Enabling integrated advertising and marketing communication with Users and website visitors
MAYA MAYA may provide the User’s personal data to third parties including companies affiliated with MAYA MAYA, its logistic providers, workflow software supplier, email service provider, CRM provider, e-commerce platform provider and order management system provider, if required to carry out the User’s purchases, returns, repairs and complaints. MAYA MAYA may also use such third parties to send newsletters and other marketing/promotional communications and surveys to Users and to help MAYA MAYA operate the Sites.
Firstly, these parties are contractually bounded by MAYA MAYA to only process data in accordance with MAYA MAYA’s instructions. Secondly, all third parties that have direct and authorized insight into personal data are GDPR compliant. If the two conditions are not met, MAYA MAYA does not provide the User’s personal data to third parties.
The following table shows which kind of third parties have access to Users’ personal data. Each third party handles a specific customer information after MAYA MAYA issues a request in order to complete a certain activity.
MAYA MAYA adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of the User’s personal information, username, password, transaction information and data stored on or through the Sites. MAYA MAYA also regularly reviews its data protection, in order to remain safe from illegal intrusions.
MAYA MAYA uses the following security measures:
safe payment with Stripe
frontend two-level security system protected by user ID’s, passwords
confidentiality agreements with third parties
daily backup of customer data
full implementation of GDPR
only certain internal staff permission groups have access to customer data (Administrators and Store user)
data breach notification plan
Members can easily add, modify or delete his/her personal information by himself. This can be done under User’s settings on MAYA MAYA website.
Any User can also request an overview of his/her personal data processed by MAYA MAYA or modification of personal information if they appear incorrect or irrelevant, by sending an email to firstname.lastname@example.org or by sending a mail to Swiss Outdoor Lifestyle AG, Tardisstrasse 118, 7205 Zizers, Switzerland.
The User has the right to opt-out of the use of his/her data by MAYA MAYA for newsletter at any time. The User may do so by clicking the unsubscribe option at the bottom of such newsletter or by contacting MAYA MAYA via email@example.com.
Furthermore, the User has the right to request removal of his account by sending an email to firstname.lastname@example.org or by sending a mail to Swiss Outdoor Lifestyle AG, Tardisstrasse 118, 7205 Zizers, Switzerland. MAYA MAYA will delete the personal information within 30 days upon request.
User’s personal data should be up-to-date. The User can manually update his/her personal data under user settings on MAYA MAYA website. MAYA MAYA will manually make adjustments to personal data and correct them upon request by a User. User is entitled to an overview of all information MAYA MAYA has about him/her in a machine-readable format.
User has the right to object or restrict the processing of his/her personal data, including the purposes for which the data is used, as long as order or other contractual obligations are not limited. Furthermore, this exemption also includes if there is a need to comply with legal obligations for the establishment, exercise or defence of legal claim.
The Users may find advertising or other content on the Sites that link to the sites and services of MAYA MAYA’s partners, suppliers, advertisers, sponsors, licensors and other third parties. MAYA MAYA does not control the content or links that appear on these sites and is not responsible for the practices employed by websites linked to or from the Sites. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to the Sites, is subject to that website’s own terms and policies.
Cookies, Web Bracons, Push Notifications
MAYA MAYA uses “cookies”, “web beacons” and “push notifications” for advertising purposes, and to enhance and simplify User’s visit. Firstly, cookies are small files that are stored on a User’s computer, mobile or tablet device (together “devices”). Secondly, push notifications are short messages that pop-up on User’s devices.
Microsoft Windows Explorer
• Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.
• Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites.
• First-party cookies are set by the site you are visiting.
• Third-party cookies are set by a third-party-site, separate from the site you are visiting.
We use these communication technologies upon agreement at User’s first visit. User may be able to set the browser to reject and/or delete cookies. For instructions, check browser’s technical information. However, if User rejects or deletes cookies then this may disable or interfere with features of the Sites or other websites a User visits. MAYA MAYA recommends its Users to leave cookies “turned on” so that we can offer you a better shopping experience on the Sites.
We use third-party cookies to collect statistics in aggregate form in analytic tools such as Google Analytics. We also use third-party cookies for forming potential customer interest groups based on present and long-term interests on third-party advertising platform Google AdWords. We also use Facebook pixel for personalized ads on Facebook’s social media platforms.
In case a data breach is detected by our security system, we will adapt security measures as required by GDPR. In case the theft of personal information is likely to harm an individual, it will be directly communicated to harmed individual/-s.